7 分範例
問題: What problems do customers often have while shopping?
思路 1
Product Availability
產品供應情況
考官答案
A common problem customers face is product availability. Often, they find that the items they want are out of stock, which can be really frustrating. Sometimes, even if the product is available, it might not be in the right size or color. This is especially true for popular or seasonal items that sell out quickly. It can be quite disappointing when you can't find what you're looking for.
顧客常遇到的一個問題是產品的可用性。通常,他們發現想要的商品已經缺貨,這會讓人感到非常沮喪。有時候,即使產品有貨,也可能沒有合適的尺寸或顏色。對於熱門或季節性銷售快速的商品來說,這種情況尤為常見。當找不到想要的東西時,確實會讓人感到相當失望。
思路 2
Pricing Issues
定價問題
考官答案
Pricing issues are another problem customers often face. Sometimes, the prices aren't clearly labeled, which can be confusing. There might also be unexpected additional costs or hidden fees that catch customers off guard. Additionally, there can be discrepancies between the price on the shelf and what rings up at checkout. Finding discounts or promotions can also be challenging, adding to the frustration.
定價問題是顧客經常面臨的另一個問題。有時候,價格標示不清楚,這會讓人感到困惑。還可能有意外的額外費用或隱藏的收費讓顧客措手不及。此外,貨架上的價格與結帳時顯示的價格可能會有差異。尋找折扣或促銷活動也可能很困難,這增加了挫折感。
思路 3
Customer Service
客戶服務
考官答案
Customer service can also be a significant issue. Long wait times for assistance or checkout are common complaints. Sometimes, staff can be unhelpful or even rude, which makes the shopping experience unpleasant. Returning or exchanging items can also be a hassle, and there might not be enough knowledgeable staff to answer questions or provide guidance.
客戶服務也可能是個重大問題。長時間等待協助或結帳是常見的抱怨。有時候,員工可能不夠幫忙甚至態度粗魯,這使得購物體驗變得不愉快。退換貨也可能是一個麻煩事,且可能沒有足夠的專業員工來解答問題或提供指導。
思路 4
Store Environment
店鋪環境
考官答案
The store environment can also present problems for customers. Crowded aisles or cluttered displays make it difficult to navigate and find items. Poorly organized sections can add to the confusion. Additionally, inadequate parking or inconvenient store locations can deter customers. An unpleasant store atmosphere, such as poor lighting or loud music, can also negatively impact the shopping experience.
商店環境也可能為顧客帶來問題。擁擠的通道或雜亂的陳列使得導航和尋找商品變得困難。組織不良的區域會增加混亂。此外,不足的停車位或不便的店鋪位置也會使顧客卻步。不愉快的商店氛圍,如照明不足或音樂聲過大,也會對購物體驗產生負面影響。