7 分範例
問題: What challenges do restaurants face when introducing foreign food to a new market?
思路 1
Cultural Acceptance
文化認同
考官答案
One big challenge is getting people to try and like foreign food. Sometimes, the flavors are very different from what locals are used to, and they might not be willing to try it. Also, there can be stereotypes about certain cuisines that aren't very positive, which can discourage people from trying the food. Restaurants need to find a way to make their food appealing and educate people about what makes it special.
一個很大的挑戰是讓人們嘗試並喜歡外國食物。 有時,口味與當地人習慣的非常不同,他們可能不願意嘗試。此外,有一些關於某些料理的負面刻板印象,可能會讓人們不想嘗試這些食物。餐廳需要找到方法使他們的食物有吸引力,並教育人們它獨特之處。
思路 2
Sourcing Ingredients
採購原料
考官答案
Another challenge is finding the right ingredients to make authentic dishes. Often, specific ingredients are not available locally, or they are very expensive to import. This can make it hard to keep the food tasting consistent, especially if the restaurant has to find local substitutes that don't quite match the original flavor.
另一個挑戰是找到製作正宗菜餚所需的正確食材。通常當地無法取得特定食材,或進口食材價格昂貴。這可能讓保持食物口味一致變得困難,尤其是如果餐廳必須找到當地替代品,但並不完全符合原始風味。
思路 3
Competition
競爭
考官答案
Restaurants also face tough competition from local eateries and other international cuisines. It can be hard to stand out in a market that already has well-established dining options. New foreign food restaurants need to work hard to build a customer base and find their niche among local and expatriate diners.
餐廳也面臨來自當地餐館和其他國際美食的激烈競爭。在已經擁有穩固用餐選擇的市場中脫穎而出可能很困難。新的外國餐廳需要努力建立客群,並在當地和外籍食客中找到自己的定位。
思路 4
Regulatory Challenges
監管挑戰
考官答案
Dealing with local regulations can be tricky for foreign food restaurants. There are often many rules about food safety, business operations, and importing goods. It can be a lot for a new business to handle, especially if they're not familiar with the local system.
處理當地法規對於外國餐廳來說可能有點棘手。關於食品安全、經營運作和進口商品通常有許多規定。對於一家新企業來說可能是一大挑戰,特別是如果他們對當地制度不熟悉。