7 分範例
問題: Which one is more effective, print advertising and online advertising?
思路 1
Online Advertising
網路廣告
考官答案
Online advertising is better because it reaches more people quickly. It's cheaper and you can see how well your ads are doing. Plus, you can change them any time you need to.
網路廣告效果更好，因為可以快速地觸及更多人群。成本也較低且可隨時了解廣告的效果。此外，您也可以隨時進行修改。
思路 2
Print Advertising
廣告印刷
考官答案
Print advertising is good because it feels more real. Some people trust it more because it's in newspapers and magazines. It's also good for local shops because it reaches people in the area.
印刷廣告很好，因為它感覺更真實。有些人更信任它，因為它出現在報紙和雜誌上。對於當地商店來說也很好，因為它能接觸到當地的人們。
思路 3
Depends on the Audience
取決於受眾。
考官答案
It really depends on who you are trying to reach with your ads. Older people might like print ads more, while younger folks might respond better to online ads. Sometimes using both ways is a good idea.
廣告的目標群眾不同，也許年長的人會更喜歡印刷廣告，年輕人則更傾向線上廣告。有時候同時使用兩種方式是一個好主意。