7 分範例
問題: Why are people so keen on buying iPhones even though they haven't changed much from one to the next?
思路 1
Brand Loyalty
品牌忠誠
考官答案
People buy iPhones because they trust the Apple brand. They know it's good quality and they like how all Apple devices work well together.
人們購買iPhone是因為他們信任蘋果品牌。他們知道這是高品質的，並且喜歡蘋果設備之間良好的運作方式。
思路 2
Status Symbol
地位象徵
考官答案
A lot of people see having an iPhone as a status symbol. They think it shows they have money or that they are up to date with the latest trends.
很多人視擁有iPhone為一種地位象徵。他們認為這表示他們有錢或者他們跟上了最新的潮流。
思路 3
Consistent User Experience
一致的使用者體驗
考官答案
People keep buying new iPhones because they like the interface. Even if the changes aren't big, the new iPhone is usually a bit better than the last one.
人們繼續購買新的iPhone是因為他們喜歡界面。 即使變化不大，新的iPhone通常比上一代好一點點。
思路 4
Resale Value
轉售價值
考官答案
iPhones are popular because they don't lose much value. People who change phones often find this important.
iPhone非常受歡迎，因為它們不會失去太多價值。經常更換手機的人認為這一點很重要。