7 分範例

問題: Is advertising important for a company? Why?

思路 1

Yes, advertising is important
是的,廣告很重要
考官答案
Yes, I think advertising is really important for a company. It helps them let people know about their products or services. For example, if a company has a new product, advertising is the best way to introduce it to customers. Also, advertising helps people remember the company, so when they need something, they think of that brand first. In the end, good advertising can help a company sell more and make more money.
是的,我認為廣告對一家公司來說非常重要。它幫助他們讓人們了解他們的產品或服務。例如,如果一家公司有新產品,廣告是向顧客介紹它的最好方式。此外,廣告幫助人們記住公司,所以當他們需要某樣東西時,會首先想到那個品牌。最後,好的廣告可以幫助公司銷售更多,賺取更多錢。
Absolutely, advertising plays a crucial role for most companies. It’s the main way for businesses to reach new customers and grow their market share. Advertising not only builds brand awareness but also helps a company stand out from its competitors. For example, when a company launches a new product, a strong advertising campaign can really make a difference in how quickly people find out about it. Plus, regular advertising keeps the brand fresh in customers’ minds, which can lead to increased sales and long-term success.
當然,廣告對大多數公司來說扮演著關鍵角色。它是企業接觸新客戶並擴大市場份額的主要方式。廣告不僅能建立品牌知名度,還有助於公司在競爭對手中脫穎而出。例如,當一家公司推出新產品時,一場強有力的廣告活動確實能顯著加快人們對該產品的認識。此外,定期的廣告能讓品牌在顧客心中保持新鮮感,這可能帶來銷售的增加和長遠的成功。
語法分析
1. 現在簡單式:整個答案中使用(例如,「advertising plays a crucial role」、「advertising builds brand awareness」)來陳述一般真理和事實,這對於雅思第三部分的回答是合適的。 2. 平行結構:「Advertising not only builds brand awareness but also helps a company stand out from its competitors.」這種平行結構使答案更清晰且更具說服力。 3. 條件子句:「when a company launches a new product, a strong advertising campaign can really make a difference...」這展示了使用複雜句來解釋因果關係的能力。 4. 現在進行式作為習慣性動作:「keeps the brand fresh in customers’ minds」使用現在簡單式來描述一個持續且反覆發生的效果,這在口語英語中很自然。
高分詞匯
  • crucial role
    關鍵角色
  • reach new customers
    接觸新客戶
  • grow their market share
    擴大他們的市場份額
  • builds brand awareness
    建立品牌知名度
  • stand out from its competitors
    在競爭對手中脫穎而出
  • strong advertising campaign
    強力的廣告宣傳活動
  • make a difference
    產生影響
  • keeps the brand fresh
    保持品牌新鮮感
  • increased sales
    銷售額增加
  • long-term success
    長期成功

思路 2

No, not always necessary
不,並非總是必要的
考官答案
No, I don't think advertising is always necessary. Some companies do well just by word-of-mouth or because they have a good reputation. For example, a small local restaurant might not need to advertise much if everyone in the area already knows about it. Also, if a company has a really unique product, people might talk about it naturally, so advertising isn't as important.
不,我不認為廣告總是必要的。有些公司靠口碑或良好的聲譽就能做得很好。例如,如果該地區的每個人都已經知道一家小型本地餐廳,那麼它可能不需要做太多廣告。此外,如果公司有一個非常獨特的產品,人們可能會自然而然地談論它,因此廣告就沒有那麼重要。
I don’t think advertising is always essential for every company. Some businesses, especially small local ones, can survive and even thrive just through word-of-mouth and a strong reputation. If a company offers something truly unique or has excellent customer service, people will naturally recommend it to others. In these cases, the quality of the product or service can be more important than spending a lot on advertising.
我不認為廣告對每家公司來說都是必需的。有些企業,特別是小型本地商家,僅靠口碑和良好的聲譽就能生存甚至繁榮。如果一家公司提供的東西真正獨特或有優秀的客戶服務,人們自然會向他人推薦。在這些情況下,產品或服務的質量可能比花大量錢做廣告更重要。
語法分析
1. 表達觀點的情態動詞:「I don’t think advertising is always essential...」使用了「don’t think」來婉轉表達意見,這是在口語英語中表達個人觀點的自然方式。 2. 條件子句:「If a company offers something truly unique or has excellent customer service, people will naturally recommend it...」這種複雜句型展示了因果關係。 3. 副詞的使用:「naturally」用來修飾動詞「recommend」,使答案聽起來更流暢且具對話感。 4. 比較結構:「can be more important than spending a lot on advertising」使用比較結構來強調品質相較於廣告的相對重要性。
高分詞匯
  • word-of-mouth
    口碑
  • strong reputation
    良好聲譽
  • truly unique
    真正獨特
  • excellent customer service
    優秀的客戶服務
  • recommend
    推薦
  • quality of the product or service
    產品或服務的品質
  • spending a lot on advertising
    花很多錢在廣告上