7 分範例
問題: How does advertising affect people?
思路 1
Influences Purchasing Decisions
影響購買決策
考官答案
Advertising definitely affects what people buy. It makes them aware of new products and services they might not have known about otherwise. Ads can be really persuasive, encouraging people to try or buy things. Sometimes, they even make people buy things on impulse because of special promotions or discounts. Overall, advertising plays a big role in shaping what people like and what they choose to buy.
廣告確實會影響人們的購買行為。它讓人們知道一些他們可能原本不知道的新產品和服務。廣告非常有說服力,鼓勵人們嘗試或購買商品。有時候,因為特別促銷或折扣,廣告甚至會讓人們衝動購買。總體來說,廣告在塑造人們的喜好和購買選擇上扮演著重要角色。
思路 2
Shapes Perceptions and Attitudes
塑造認知與態度
考官答案
Advertising also affects how people see products and brands. It creates a certain image or identity for a brand, which can change how people perceive its value. Ads often use emotional appeal to connect with consumers, making them feel a certain way about a product. This can influence societal norms and expectations, as people start to associate certain products with specific lifestyles or behaviors.
廣告也影響人們如何看待產品和品牌。它為品牌創造了一定的形象或身份,這可以改變人們對其價值的感知。廣告經常使用情感訴求來與消費者建立聯繫,使他們對產品產生特定的感覺。這可以影響社會規範和期望,因為人們開始將某些產品與特定的生活方式或行為聯繫起來。
思路 3
Raises Awareness and Educates
提升意識並進行教育
考官答案
Advertising isn't just about selling products; it also raises awareness and educates people. It informs consumers about the features and benefits of products, helping them make informed decisions. Ads can also promote social issues and healthy lifestyle choices, encouraging people to adopt better habits. In this way, advertising serves as a tool for education and awareness, beyond just promoting sales.
廣告不僅僅是銷售產品;它還提高了人們的意識並進行教育。它告知消費者關於產品的特點和優點,幫助他們做出明智的決定。廣告還可以促進社會議題和健康生活方式的選擇,鼓勵人們養成更好的習慣。從這個角度來看,廣告作為一種教育和宣傳意識的工具,超越了僅僅促銷的範疇。