7 分範例
問題: How does advertising affect people?
思路 1
Influences Consumer Behavior
影響消費者行為
考官答案
Advertising definitely influences consumer behavior. It often encourages people to buy things they don't really need by creating a sense of urgency with limited-time offers. Advertisements also shape how we view brands and can make us loyal to certain ones. They introduce new products and services, which can lead to impulse buying because of their persuasive techniques.
廣告確實會影響消費者的行為。它常常通過限時優惠製造緊迫感,鼓勵人們購買他們並不真正需要的東西。廣告也塑造我們對品牌的看法,並能使我們對某些品牌產生忠誠感。它們介紹新產品和服務,憑藉說服技巧可能導致衝動購買。
思路 2
Affects Lifestyle and Values
影響生活方式和價值觀
考官答案
Advertising affects people's lifestyles and values by promoting certain ideals. It can create unrealistic expectations and desires, influencing trends and fashion. This can lead to materialistic attitudes as people strive to achieve the lifestyles they see in ads. Over time, advertising shapes societal norms and values, impacting how people view success and happiness.
廣告通過推廣某些理想影響人們的生活方式和價值觀。它可能會產生不切實際的期望和慾望,影響潮流和時尚。這可能導致物質主義態度,因為人們努力實現他們在廣告中看到的生活方式。隨著時間的推移,廣告塑造了社會規範和價值觀,影響人們如何看待成功和幸福。
思路 3
Raises Awareness
提高意識
考官答案
Advertising isn't just about selling products; it also raises awareness. It informs people about important issues and causes through public service announcements. Advertisements educate consumers about the benefits and features of products, helping them make informed decisions. They also assist small businesses in reaching a wider audience and promote healthy behaviors through various campaigns.
廣告不僅僅是銷售產品;它還提高人們的意識。它通過公共服務公告告知人們重要的議題和原因。廣告教育消費者關於產品的優點和特點,幫助他們做出明智的決定。它們也幫助小企業接觸更廣泛的受眾,並通過各種活動促進健康的行為。