7 分範例
問題: Where do we often see advertisements?
思路 1
Traditional Media
傳統媒體
考官答案
We often see advertisements in traditional media. For example, TV commercials are common during popular shows, and radio ads play during peak listening times. Newspapers and magazines also have print ads. Billboards are everywhere, especially on highways and in cities, and posters are often found in public transportation areas. These are all places where ads have been around for a long time.
我們經常在傳統媒體中看到廣告。例如,在熱門節目期間常見電視廣告,收聽高峰時段則會播放廣播廣告。報紙和雜誌也有印刷廣告。廣告看板隨處可見,特別是在高速公路和城市中,海報則常見於公共交通區域。這些都是廣告長期存在的場所。
思路 2
Digital Platforms
數位平台
考官答案
Digital platforms are another place where we see a lot of ads. Social media sites like Facebook, Instagram, and Twitter are filled with them. Search engines like Google show targeted ads based on what we search for. Video streaming services like YouTube also have ads, and many apps have in-app advertisements. Websites often have banner ads and pop-ups too.
數位平台是我們看到許多廣告的另一個地方。像 Facebook、Instagram 和 Twitter 這樣的社交媒體網站充滿了廣告。像 Google 這樣的搜尋引擎會根據我們的搜尋內容顯示目標廣告。YouTube 等影片串流服務也有廣告,許多應用程式內也有應用內廣告。網站通常也有橫幅廣告和彈出式廣告。
思路 3
Public Spaces
公共空間
考官答案
We also see advertisements in public spaces. Public transport vehicles and stations often have ads. Shopping malls and retail stores display them prominently. Events like sports games or concerts often feature sponsorships. Flyers and brochures are distributed in busy areas, and product placements are common in movies and TV shows. These ads are designed to reach people as they go about their daily lives.
我們也會在公共空間看到廣告。公共交通工具和車站經常會有廣告。購物商場和零售店則會顯著地展示它們。像體育比賽或音樂會等活動常會有贊助。傳單和手冊會在繁忙地區分發,電影和電視節目中也常見產品置入。這些廣告的設計目的是在日常生活中接觸到人們。