Customers like free gifts because they feel they're getting more for their money. When they receive something extra, it makes the purchase feel like a better deal. It's like getting a bonus, and people love the idea of getting something without paying for it. This perceived value makes them feel smart about their purchase.

Free gifts can make customers feel good about a brand. When they receive a gift, it leaves a positive impression and makes them more satisfied with their purchase. This can lead to increased loyalty, as customers are more likely to return to a brand that offers them a pleasant shopping experience. It makes shopping more enjoyable and memorable.

People are curious by nature, and free gifts tap into that curiosity. They often introduce customers to new products they might not try otherwise. The excitement of receiving something unexpected can be thrilling. It gives customers a chance to discover new products or brands, which might become their new favorites.