7 分範例
問題: Do advertisements influence consumers' decisions?
思路 1
Yes
是的
考官答案
Yes, advertisements definitely influence consumers' decisions. They help create brand awareness by showing the product's features and benefits. Ads often use emotional appeals to connect with consumers, making them feel a certain way about a product. Also, when people see the same ad repeatedly, they become familiar with the brand, which can lead to trust. Promotions and discounts in ads can also encourage people to buy.
是的,廣告肯定會影響消費者的決策。它們通過展示產品的特徵和優點來幫助創造品牌認知。廣告經常使用情感訴求與消費者建立聯繫,使他們對產品產生某種感覺。此外,當人們反覆看到同一則廣告時,他們會對這個品牌產生熟悉感,這可以導致信任。廣告中的促銷和折扣也可以鼓勵人們購買。
思路 2
No
考官答案
I don't think advertisements have a big influence on consumers. Many people prefer to rely on reviews and personal recommendations when deciding what to buy. Some are skeptical about the claims made in ads. Brand loyalty can also be stronger than the influence of ads. People often prioritize quality and value over what is advertised. Plus, with online ads, many people just skip or ignore them.
我不認為廣告對消費者有很大的影響。很多人在決定購買什麼時更願意依賴評論和個人推薦。對於廣告中的聲明,一些人持懷疑態度。品牌忠誠度有時比廣告的影響力更強。人們通常更重視質量和價值,而不是廣告所宣傳的。此外,隨著網上廣告的增多,許多人會直接跳過或忽視它們。
思路 3
It Depends
這取決於
考官答案
It depends on several factors. The impact of advertisements can vary based on the type of product and the demographics of the consumer. Innovative or unique ads might capture more attention than standard ones. Ads for new products might have more influence compared to those for well-established products. Cultural and societal norms also play a role in how ads are perceived. The medium of the advertisement, whether it's on TV, online, or in print, can also affect its effectiveness.
這取決於幾個因素。廣告的影響力可能根據產品類型和消費者的人口統計而有所不同。創新或獨特的廣告可能比標準廣告更能引起注意。新產品的廣告可能比已成熟產品的廣告更具影響力。文化和社會規範在廣告的感知上也起著作用。廣告的媒介,不論是在電視、網絡或印刷媒介上,也可能影響其有效性。