7 分範例
問題: Why do so many athletes join in the advertising industry?
思路 1
Popularity and Influence
流行度和影響力
考官答案
Athletes are really popular and a lot of people look up to them. So, when they recommend a product or a brand, people notice. It's like having a trusted friend advise you on what to buy. That's why so many companies want to have athletes in their ads. It helps the brand get more attention and credibility.
運動員非常受歡迎,很多人仰慕他們。當他們推薦產品或品牌時,人們會注意到。就像有一位值得信賴的朋友建議你要買什麼一樣。這就是為什麼很多公司想要在廣告中加入運動員。這有助於品牌獲得更多關注和可信度。
思路 2
Financial Benefits
財務收益
考官答案
Athletes make a lot of money from advertising. It's a big part of their income, especially since their sports careers can be short. Ads can help them earn well even after they've retired from sports. It's a smart way for them to keep making money and maintain their lifestyle.
運動員從廣告中賺取了很多錢。這是他們收入的一大部分,尤其是由於他們的運動生涯可能很短。廣告可以幫助他們即使退休後仍賺取豐厚的收入。這對他們來說是一種聰明的方式,可以繼續賺錢並保持他們的生活方式。
思路 3
Brand Alignment
品牌定位
考官答案
Athletes are all about health, success, and discipline—qualities that many brands want to be associated with. So, when an athlete represents a brand, it makes the brand look good too. It's like saying their products are trusted by professionals, which can make more people want to buy them.
運動員都關乎健康、成功和紀律-這些品質是許多品牌希望聯想到的。因此,當一名運動員代表一個品牌時,也會讓這個品牌看起來很好。這就好像在說他們的產品受專業人士信任,這可能會使更多人想購買它們。
思路 4
Media Exposure
媒體曝光
考官答案
Athletes are always in the spotlight, so when they appear in advertisements, those ads get a lot of views. This means more people see the brand, which is good for business. It's a win-win because the athlete gets more famous and the brand gets more customers.
運動員總是處於聚光燈下,所以當他們出現在廣告中時,這些廣告就會被很多人看到。這意味著更多人看到品牌,對生意很有好處。這是一個雙贏局面,因為運動員變得更有名,品牌獲得更多客戶。