1. Discuss the effectiveness of both print and online advertising based on different criteria such as reach, cost, audience engagement, etc. 2. You can also mention specific scenarios or industries where one might be more effective than the other.

1. 根据不同的标准，如覆盖范围、成本、受众参与度等，讨论印刷和在线广告的有效性。 2. 您也可以提及特定情景或行业，在其中一种广告形式可能比另一种更有效。