7 分范例
问题: Why are people so keen on buying iPhones even though they haven't changed much from one to the next?
思路 1
Brand Loyalty
品牌忠诚度
考官答案
People buy iPhones because they trust the Apple brand. They know it's good quality and they like how all Apple devices work well together.
人们购买iPhone是因为他们信任苹果品牌。他们知道它质量好，喜欢苹果设备之间的良好配合。
思路 2
Status Symbol
身份象征
考官答案
A lot of people see having an iPhone as a status symbol. They think it shows they have money or that they are up to date with the latest trends.
很多人认为拥有iPhone是一种身份象征。他们认为这表明他们有钱或者与最新潮流保持同步。
思路 3
Consistent User Experience
一致的用户体验
考官答案
People keep buying new iPhones because they like the interface. Even if the changes aren't big, the new iPhone is usually a bit better than the last one.
人们继续购买新的iPhone是因为他们喜欢其界面。即使变化不是很大，新的iPhone通常比上一个更好一点。
思路 4
Resale Value
转售价值
考官答案
iPhones are popular because they don't lose much value. People who change phones often find this important.
iPhone因为不容易贬值而受欢迎。经常换手机的人认为这很重要。