7 分范例
问题: How does advertising affect people?
思路 1
Influences Purchasing Decisions
影响购买决策
考官答案
Advertising definitely affects what people buy. It makes them aware of new products and services they might not have known about otherwise. Ads can be really persuasive, encouraging people to try or buy things. Sometimes, they even make people buy things on impulse because of special promotions or discounts. Overall, advertising plays a big role in shaping what people like and what they choose to buy.
广告肯定会影响人们的购买行为。它让人们了解到他们可能原本不知道的新产品和服务。广告非常有说服力,鼓励人们尝试或购买商品。有时,广告甚至会因为特别促销或折扣而让人们冲动购物。总的来说,广告在塑造人们的喜好和购买选择方面起着重要作用。
思路 2
Shapes Perceptions and Attitudes
塑造认知与态度
考官答案
Advertising also affects how people see products and brands. It creates a certain image or identity for a brand, which can change how people perceive its value. Ads often use emotional appeal to connect with consumers, making them feel a certain way about a product. This can influence societal norms and expectations, as people start to associate certain products with specific lifestyles or behaviors.
广告也会影响人们对产品和品牌的看法。它为品牌创造了某种形象或身份,这可以改变人们对其价值的认知。广告常常利用情感吸引力与消费者建立联系,使他们对产品产生特定的感受。这可以影响社会规范和期望,因为人们开始将某些产品与特定的生活方式或行为联系起来。
思路 3
Raises Awareness and Educates
提高意识并进行教育
考官答案
Advertising isn't just about selling products; it also raises awareness and educates people. It informs consumers about the features and benefits of products, helping them make informed decisions. Ads can also promote social issues and healthy lifestyle choices, encouraging people to adopt better habits. In this way, advertising serves as a tool for education and awareness, beyond just promoting sales.
广告不仅仅是为了销售产品;它还提高了人们的认识和教育。他们告知消费者产品的功能和优势,帮助他们做出明智的决定。广告还可以促进社会问题和健康生活方式的选择,鼓励人们养成更好的习惯。通过这种方式,广告不仅仅是推动销售的工具,更是教育和提高意识的手段。