7 分范例
问题: Do advertisements influence consumers' decisions?
思路 1
Yes
是的
考官答案
Yes, advertisements definitely influence consumers' decisions. They help create brand awareness by showing the product's features and benefits. Ads often use emotional appeals to connect with consumers, making them feel a certain way about a product. Also, when people see the same ad repeatedly, they become familiar with the brand, which can lead to trust. Promotions and discounts in ads can also encourage people to buy.
是的,广告确实会影响消费者的决策。它们通过展示产品的特点和优点来帮助创建品牌认知。广告通常使用情感诉求与消费者建立联系,让他们对产品产生某种感觉。此外,当人们反复看到同一个广告时,他们会对品牌产生熟悉感,从而建立信任。广告中的促销和折扣也可以鼓励人们购买。
思路 2
No
考官答案
I don't think advertisements have a big influence on consumers. Many people prefer to rely on reviews and personal recommendations when deciding what to buy. Some are skeptical about the claims made in ads. Brand loyalty can also be stronger than the influence of ads. People often prioritize quality and value over what is advertised. Plus, with online ads, many people just skip or ignore them.
我认为广告对消费者的影响并不大。许多人在决定购买什么时更倾向于依赖评论和个人推荐。有些人对广告中的主张持怀疑态度。品牌忠诚度有时甚至比广告的影响更强。人们往往更看重质量和价值,而非所宣传的内容。此外,面对在线广告,许多人只是跳过或忽视它们。
思路 3
It Depends
这取决于
考官答案
It depends on several factors. The impact of advertisements can vary based on the type of product and the demographics of the consumer. Innovative or unique ads might capture more attention than standard ones. Ads for new products might have more influence compared to those for well-established products. Cultural and societal norms also play a role in how ads are perceived. The medium of the advertisement, whether it's on TV, online, or in print, can also affect its effectiveness.
这取决于几个因素。广告的影响可能因产品类型和消费者的人口统计特征而有所不同。创新或独特的广告可能比标准广告更能吸引注意力。新产品的广告可能比老牌产品的广告更具影响力。文化和社会规范在广告如何被感知上也起着重要作用。广告的媒介,不论是电视、在线还是印刷,也会影响其有效性。