7 分范例
问题: Why do so many athletes join in the advertising industry?
思路 1
Popularity and Influence
知名度和影响力
考官答案
Athletes are really popular and a lot of people look up to them. So, when they recommend a product or a brand, people notice. It's like having a trusted friend advise you on what to buy. That's why so many companies want to have athletes in their ads. It helps the brand get more attention and credibility.
运动员真的很受欢迎,许多人都尊敬他们。因此,当他们推荐产品或品牌时,人们会注意。这就好像有一位可信赖的朋友建议你购买什么。这就是为什么那么多公司希望在他们的广告中有运动员。这有助于品牌获得更多关注和信誉。
思路 2
Financial Benefits
财务收益
考官答案
Athletes make a lot of money from advertising. It's a big part of their income, especially since their sports careers can be short. Ads can help them earn well even after they've retired from sports. It's a smart way for them to keep making money and maintain their lifestyle.
运动员从广告中赚取了很多钱。这是他们收入的重要组成部分,尤其是考虑到他们的运动生涯可能很短。广告可以帮助他们即使在退役后也赚很多钱。这对他们来说是一个明智的方式,可以继续赚钱并保持他们的生活方式。
思路 3
Brand Alignment
品牌一致性
考官答案
Athletes are all about health, success, and discipline—qualities that many brands want to be associated with. So, when an athlete represents a brand, it makes the brand look good too. It's like saying their products are trusted by professionals, which can make more people want to buy them.
运动员都代表健康、成功和纪律,这些是许多品牌希望与之联系在一起的品质。所以,当一位运动员代表一个品牌时,也会让这个品牌看起来很好。这就好像在说他们的产品得到了专业人士的信任,可以让更多人想要购买它们。
思路 4
Media Exposure
媒体曝光
考官答案
Athletes are always in the spotlight, so when they appear in advertisements, those ads get a lot of views. This means more people see the brand, which is good for business. It's a win-win because the athlete gets more famous and the brand gets more customers.
运动员总是处于聚光灯下,所以当他们出现在广告中时,这些广告会有很多点击量。这意味着更多的人看到了品牌,这对生意是有利的。这是双赢的,因为运动员变得更有名,品牌得到更多客户。