Band 7 Example
Question: What are the benefits of advertising?
Idea 1
Informs Consumers
Model Answer
Advertising is really helpful because it informs consumers about new products and services. It keeps people updated on what's available in the market. This way, consumers can make better decisions when buying things. Advertisements also provide details about product features and benefits, which is useful for understanding what you're getting. Plus, they educate people about new technologies and innovations.
Idea 2
Boosts Economy
Model Answer
Advertising plays a big role in boosting the economy. It encourages people to spend money, which helps businesses grow and creates jobs. When companies advertise, they reach more customers, which increases their sales. This also leads to more competition, which is good because it pushes companies to improve their products and services.
Idea 3
Supports Media and Entertainment
Model Answer
Advertising is important for supporting media and entertainment. It provides funding for free content on TV, radio, and online platforms. This allows for the production of high-quality media content. Advertisements also support artists, writers, and creators through sponsorships. Additionally, they provide revenue for news outlets, ensuring that there are diverse sources of information available to the public.
Idea 4
Builds Brand Awareness
Model Answer
Advertising helps build brand awareness. For new brands, it's a way to introduce themselves to the market. For existing brands, it strengthens their identity and helps create emotional connections with consumers. Advertising also differentiates products from competitors, which is important in a crowded market. It helps consumers recognize and remember brands.