Exemplo da Banda 7
Pergunta: Why are people so keen on buying iPhones even though they haven't changed much from one to the next?
Ideia 1
Brand Loyalty
Brand Loyalty
Resposta Modelo
People buy iPhones because they trust the Apple brand. They know it's good quality and they like how all Apple devices work well together.
People buy iPhones because they trust the Apple brand. They know it's good quality and they like how all Apple devices work well together.
Ideia 2
Status Symbol
Status Symbol
Resposta Modelo
A lot of people see having an iPhone as a status symbol. They think it shows they have money or that they are up to date with the latest trends.
A lot of people see having an iPhone as a status symbol. They think it shows they have money or that they are up to date with the latest trends.
Ideia 3
Consistent User Experience
Consistent User Experience
Resposta Modelo
People keep buying new iPhones because they like the interface. Even if the changes aren't big, the new iPhone is usually a bit better than the last one.
People keep buying new iPhones because they like the interface. Even if the changes aren't big, the new iPhone is usually a bit better than the last one.
Ideia 4
Resale Value
Resale Value
Resposta Modelo
iPhones are popular because they don't lose much value. People who change phones often find this important.
iPhones are popular because they don't lose much value. People who change phones often find this important.