밴드 7 예시
질문: Why are people so keen on buying iPhones even though they haven't changed much from one to the next?
아이디어 1
Brand Loyalty
Brand Loyalty
모범 답안
People buy iPhones because they trust the Apple brand. They know it's good quality and they like how all Apple devices work well together.
People buy iPhones because they trust the Apple brand. They know it's good quality and they like how all Apple devices work well together.
아이디어 2
Status Symbol
Status Symbol
모범 답안
A lot of people see having an iPhone as a status symbol. They think it shows they have money or that they are up to date with the latest trends.
A lot of people see having an iPhone as a status symbol. They think it shows they have money or that they are up to date with the latest trends.
아이디어 3
Consistent User Experience
Consistent User Experience
모범 답안
People keep buying new iPhones because they like the interface. Even if the changes aren't big, the new iPhone is usually a bit better than the last one.
People keep buying new iPhones because they like the interface. Even if the changes aren't big, the new iPhone is usually a bit better than the last one.
아이디어 4
Resale Value
Resale Value
모범 답안
iPhones are popular because they don't lose much value. People who change phones often find this important.
iPhones are popular because they don't lose much value. People who change phones often find this important.