I think making phone calls is more important. When you need to talk about something urgent or complex, a phone call is the best way to communicate. It allows for immediate feedback and helps avoid misunderstandings. Plus, hearing someone's voice can make the conversation more personal and meaningful, which is important for building relationships.

I believe reading messages is more important. It's convenient for non-urgent communication and allows people to respond at their own pace. Messages are great for sharing detailed information, like addresses or links, and they're less intrusive than phone calls. You can read and reply to messages anytime, which makes them ideal for busy or noisy environments.

It really depends on the situation. For urgent or personal matters, making a phone call might be more appropriate. However, for professional communication or when sharing detailed information, reading and sending messages could be more effective. Different people have different preferences, and cultural norms can also influence whether someone chooses to call or message.