Band 7 Example

Question: Is it a good idea to use famous people in advertisement

Idea 1

Yes
Model Answer
Yes, it's a good idea because famous people can make more people notice the advertisement. When a celebrity is in an ad, their fans might want to buy the product because they trust them.
Yes, employing famous personalities in advertisements is beneficial as they quickly capture public attention. Their extensive fan bases significantly expand the advertisement's reach, and consumers often trust products endorsed by celebrities they admire, which can enhance the product's image.
Grammar Analysis
1. Use of present simple tense: The answer uses the present simple tense ("is beneficial", "capture", "expand", "trust", "enhance") effectively to describe general truths and ongoing situations in the context of advertising. 2. Complex sentence structures: The response includes multiple clauses connected by conjunctions and relative pronouns, demonstrating the ability to construct complex sentences that convey detailed reasoning ("as they quickly capture public attention", "which can enhance the product's image").
Vocabulary
  • - **capture public attention**: Indicates the ability of celebrities to draw the focus of a wide audience.
  • - **expand the advertisement's reach**: Refers to increasing the number of people who see the advertisement.
  • - **trust products endorsed by celebrities**: Shows the influence celebrities have on the credibility of the products they promote.
  • - **enhance the product's image**: Suggests improving the public perception of a product through celebrity endorsement.

Idea 2

No
Model Answer
No, I don't think it's a good idea because it costs a lot of money to hire famous people. Sometimes, the celebrity might become more important than the product in the ad.
No, using celebrities in advertisements might not always be wise due to the high costs involved. Additionally, the product might be overshadowed by the celebrity's presence. There's also a risk of negative impact if the celebrity were to become embroiled in a scandal. Focusing on the product's quality and customer satisfaction could be a more sustainable strategy.
Grammar Analysis
1. Conditional structure: "might not always be wise" and "if the celebrity were to become embroiled in a scandal" - These conditional phrases indicate potential scenarios, showing the ability to discuss hypothetical situations. 2. Passive voice: "the product might be overshadowed" - The use of passive voice focuses on the effect on the product rather than the action of the celebrity, which is appropriate for the context.
Vocabulary
  • - high costs involved
  • - overshadowed
  • - negative impact
  • - embroiled in a scandal
  • - quality and customer satisfaction
  • - sustainable strategy