Band 7 Example
Question: Why are people so keen on buying iPhones even though they haven't changed much from one to the next?
Idea 1
Brand Loyalty
Model Answer
People buy iPhones because they trust the Apple brand. They know it's good quality and they like how all Apple devices work well together.
Idea 2
Status Symbol
Model Answer
A lot of people see having an iPhone as a status symbol. They think it shows they have money or that they are up to date with the latest trends.
Idea 3
Consistent User Experience
Model Answer
People keep buying new iPhones because they like the interface. Even if the changes aren't big, the new iPhone is usually a bit better than the last one.
Idea 4
Resale Value
Model Answer
iPhones are popular because they don't lose much value. People who change phones often find this important.