Band 7 Example

Question: Is advertising important for a company? Why?

Idea 1

Yes, advertising is important
Model Answer
Yes, I think advertising is really important for a company. It helps them let people know about their products or services. For example, if a company has a new product, advertising is the best way to introduce it to customers. Also, advertising helps people remember the company, so when they need something, they think of that brand first. In the end, good advertising can help a company sell more and make more money.
Absolutely, advertising plays a crucial role for most companies. It’s the main way for businesses to reach new customers and grow their market share. Advertising not only builds brand awareness but also helps a company stand out from its competitors. For example, when a company launches a new product, a strong advertising campaign can really make a difference in how quickly people find out about it. Plus, regular advertising keeps the brand fresh in customers’ minds, which can lead to increased sales and long-term success.
Grammar Analysis
1. Present simple tense: Used throughout the answer (e.g., "advertising plays a crucial role," "advertising builds brand awareness") to state general truths and facts, which is appropriate for IELTS Part 3 answers. 2. Parallel structure: "Advertising not only builds brand awareness but also helps a company stand out from its competitors." This parallel structure makes the answer clearer and more persuasive. 3. Conditional clause: "when a company launches a new product, a strong advertising campaign can really make a difference..." This shows the ability to use complex sentences to explain cause and effect. 4. Present continuous as a habitual action: "keeps the brand fresh in customers’ minds" uses the present simple to describe a continuous, repeated effect, which is natural in spoken English.
Vocabulary
  • crucial role
  • reach new customers
  • grow their market share
  • builds brand awareness
  • stand out from its competitors
  • strong advertising campaign
  • make a difference
  • keeps the brand fresh
  • increased sales
  • long-term success

Idea 2

No, not always necessary
Model Answer
No, I don't think advertising is always necessary. Some companies do well just by word-of-mouth or because they have a good reputation. For example, a small local restaurant might not need to advertise much if everyone in the area already knows about it. Also, if a company has a really unique product, people might talk about it naturally, so advertising isn't as important.
I don’t think advertising is always essential for every company. Some businesses, especially small local ones, can survive and even thrive just through word-of-mouth and a strong reputation. If a company offers something truly unique or has excellent customer service, people will naturally recommend it to others. In these cases, the quality of the product or service can be more important than spending a lot on advertising.
Grammar Analysis
1. Modal verbs for expressing opinion: "I don’t think advertising is always essential..." uses 'don’t think' to soften the opinion, which is a natural way to express personal views in spoken English. 2. Conditional clause: "If a company offers something truly unique or has excellent customer service, people will naturally recommend it..." This complex sentence structure shows the cause and effect relationship. 3. Use of adverbs: "naturally" is used to modify the verb "recommend," making the answer sound more fluent and conversational. 4. Comparative structure: "can be more important than spending a lot on advertising" uses a comparative structure to highlight the relative importance of quality over advertising.
Vocabulary
  • word-of-mouth
  • strong reputation
  • truly unique
  • excellent customer service
  • recommend
  • quality of the product or service
  • spending a lot on advertising