1. Present simple tense: The answer consistently uses the present simple tense (e.g., "lack creativity", "makes them dull", "show the product") to talk about general truths and common situations, which is appropriate for this type of question.
2. Comparative structures: The use of "instead of telling an interesting story or using humor..." shows a comparative structure, contrasting what boring ads do with what engaging ads could do.
3. Passive voice: "The visuals and music are often outdated or uninspired" uses passive voice to focus on the state of the visuals and music, rather than who made them that way.
4. Negative structure: "nothing really stands out to the viewer" uses a negative structure to emphasize the lack of impact.