Band 7 Example
Question: What are the benefits of advertising?
Idea 1
Economic Growth
Model Answer
Advertising is really important for economic growth. It helps businesses increase their sales and revenue, which is good for the economy. It also creates jobs in marketing and media. Plus, advertising encourages competition among companies, which leads to better products for consumers. It also helps new businesses enter the market and increases consumer spending, which is great for economic stimulation.
Idea 2
Consumer Awareness
Model Answer
One of the benefits of advertising is that it raises consumer awareness. It informs people about new products and services, helping them understand the features and benefits. This knowledge allows consumers to make informed purchasing decisions. Advertising also raises awareness about social issues through public service ads and keeps consumers updated on promotions and discounts.
Idea 3
Brand Recognition
Model Answer
Advertising is great for building brand recognition. It helps create a strong brand identity and loyalty among consumers. By differentiating products from competitors, advertising establishes a brand's reputation and credibility. It also creates emotional connections with consumers, increasing the visibility and reach of a brand.