Band 7 Example
Question: How does advertising affect people?
Idea 1
Influences Consumer Behavior
Model Answer
Advertising definitely influences consumer behavior. It often encourages people to buy things they don't really need by creating a sense of urgency with limited-time offers. Advertisements also shape how we view brands and can make us loyal to certain ones. They introduce new products and services, which can lead to impulse buying because of their persuasive techniques.
Idea 2
Affects Lifestyle and Values
Model Answer
Advertising affects people's lifestyles and values by promoting certain ideals. It can create unrealistic expectations and desires, influencing trends and fashion. This can lead to materialistic attitudes as people strive to achieve the lifestyles they see in ads. Over time, advertising shapes societal norms and values, impacting how people view success and happiness.
Idea 3
Raises Awareness
Model Answer
Advertising isn't just about selling products; it also raises awareness. It informs people about important issues and causes through public service announcements. Advertisements educate consumers about the benefits and features of products, helping them make informed decisions. They also assist small businesses in reaching a wider audience and promote healthy behaviors through various campaigns.