Band 7 Example
Question: Where do we often see advertisements?
Idea 1
Traditional Media
Model Answer
We often see advertisements in traditional media. For example, TV commercials are common during popular shows, and radio ads play during peak listening times. Newspapers and magazines also have print ads. Billboards are everywhere, especially on highways and in cities, and posters are often found in public transportation areas. These are all places where ads have been around for a long time.
Idea 2
Digital Platforms
Model Answer
Digital platforms are another place where we see a lot of ads. Social media sites like Facebook, Instagram, and Twitter are filled with them. Search engines like Google show targeted ads based on what we search for. Video streaming services like YouTube also have ads, and many apps have in-app advertisements. Websites often have banner ads and pop-ups too.
Idea 3
Public Spaces
Model Answer
We also see advertisements in public spaces. Public transport vehicles and stations often have ads. Shopping malls and retail stores display them prominently. Events like sports games or concerts often feature sponsorships. Flyers and brochures are distributed in busy areas, and product placements are common in movies and TV shows. These ads are designed to reach people as they go about their daily lives.