Governments have a range of options to promote shared transport through incentives and subsidies. They could offer tax breaks or subsidies to individuals who regularly use shared transport, making it a more financially appealing option. Additionally, providing discounts or free trials for first-time users could attract more people to try it out. By subsidizing shared transport companies, governments can help reduce costs, making shared transport more accessible. Encouraging businesses to include shared transport benefits in their employee packages would further support this initiative.