Band 7 Example
Topic: Describe an advertisement which introduced a product you have seen
Example
A memorable advertisement When and where you saw the advertisement I'm going to talk about an advertisement I saw about a month ago while watching a popular TV show at home. It was during one of the commercial breaks, and it immediately caught my attention because of its vibrant colors and catchy music. What the product was The advertisement was for a new smartphone model released by a well-known technology company. This particular model boasted several innovative features, including an advanced camera system, a longer-lasting battery, and a sleek, modern design. How you liked the advertisement I found the advertisement to be quite engaging and well-crafted. It started with a series of stunning visuals showcasing the phone's camera capabilities, capturing breathtaking landscapes and vibrant cityscapes. The ad then transitioned to highlight the phone's user-friendly interface and seamless connectivity, all set to an upbeat soundtrack that made the entire presentation lively and energetic. Explain how you felt about it The advertisement left a lasting impression on me because it effectively communicated the product's unique selling points in a concise and visually appealing manner. I felt a sense of excitement and curiosity about the new smartphone, even though I wasn't actively looking to purchase a new device at the time. The ad's ability to evoke such emotions and interest speaks volumes about its effectiveness. It made me appreciate the creativity and effort that goes into crafting a successful advertisement, and it also made me more aware of how powerful advertising can be in influencing consumer behavior. Overall, it was a memorable experience that highlighted the impact of a well-executed marketing campaign.
Grammar Analysis
The answer uses a variety of sentence structures, including complex and compound sentences, which contribute to the fluency and coherence of the response. For instance, "It was during one of the commercial breaks, and it immediately caught my attention because of its vibrant colors and catchy music." This sentence effectively combines multiple ideas using conjunctions. The use of past tense is consistent throughout the description, appropriately reflecting the time when the advertisement was seen. Additionally, the use of descriptive language and modifiers, such as "vibrant colors," "catchy music," and "well-crafted," enhances the vividness and detail of the narrative.
Vocabulary
  • vibrant colors
  • catchy music
  • innovative features
  • advanced camera system
  • sleek, modern design
  • stunning visuals
  • breathtaking landscapes
  • user-friendly interface
  • seamless connectivity
  • unique selling points
  • concise and visually appealing
  • evoke emotions
  • consumer behavior
  • well-executed marketing campaign