Band 7 Example
Question: How do advertisements influence children?
Idea 1
Creating Desires
Model Answer
Advertisements have a big impact on kids by creating desires. They use bright colors and catchy tunes to grab children's attention. As a result, kids often want the toys, snacks, or games they see advertised. This can lead to them asking their parents to buy these products. Sometimes, kids even think they need these things to be happy or fit in with their friends.
Idea 2
Shaping Preferences
Model Answer
Advertisements can shape what kids like, especially when it comes to food. They often promote unhealthy snacks, which can influence children's eating habits. Ads also make kids prefer certain brands or characters, leading to brand loyalty from a young age. This exposure can affect what children think is trendy or cool, shaping their preferences and choices.
Idea 3
Educational Influence
Model Answer
Some advertisements have an educational influence on children. They promote healthy habits or safety messages, introducing kids to new ideas in a fun way. Ads for educational toys or books can spark curiosity and encourage learning. However, the educational value of these ads depends on their content and purpose. Not all ads are created with the intent to educate, so their influence varies.