Band 7 Example
Question: Do you think advertisements can influence our decisions when shopping?
Idea 1
Yes
Model Answer
Yes, advertisements can definitely influence our shopping decisions. They make us aware of different brands and what they offer. By showing the benefits and features of a product, ads can make it seem more appealing. Sometimes, they use celebrities to endorse products, which can be very persuasive. Also, limited-time offers create urgency, making us want to buy things quickly.
Idea 2
No
Model Answer
No, I don't think advertisements always influence our decisions. Many people are skeptical and don't trust ads. Instead, they rely on reviews and personal recommendations. For a lot of shoppers, price and quality are more important than what an ad says. Experienced shoppers often ignore ads and focus on what they really need. Sometimes, ads can be annoying, which makes people resist them.
Idea 3
It Depends
Model Answer
It depends on the product and the consumer. Some products, like luxury items, might be more influenced by ads than everyday goods. Younger consumers might be more impressionable than older ones. Cultural differences can also affect how ads are perceived. The effectiveness of an ad can depend on how creative and relevant it is to the target audience.