Technology plays a big role in improving communication between companies and customers. For example, chatbots can provide instant responses to common questions, which saves time for both the customer and the company. Emails and social media also allow companies to quickly update customers about any issues or changes. CRM systems help track customer issues more efficiently, making it easier for companies to manage and resolve problems. Video calls can also be used to provide face-to-face support, which can be very helpful in certain situations. Lastly, mobile apps offer real-time assistance, making it convenient for customers to get help whenever they need it.