Band 7 Example
Question: Why do so many athletes join in the advertising industry?
Idea 1
Popularity and Influence
Model Answer
Athletes are really popular and a lot of people look up to them. So, when they recommend a product or a brand, people notice. It's like having a trusted friend advise you on what to buy. That's why so many companies want to have athletes in their ads. It helps the brand get more attention and credibility.
Idea 2
Financial Benefits
Model Answer
Athletes make a lot of money from advertising. It's a big part of their income, especially since their sports careers can be short. Ads can help them earn well even after they've retired from sports. It's a smart way for them to keep making money and maintain their lifestyle.
Idea 3
Brand Alignment
Model Answer
Athletes are all about health, success, and discipline—qualities that many brands want to be associated with. So, when an athlete represents a brand, it makes the brand look good too. It's like saying their products are trusted by professionals, which can make more people want to buy them.
Idea 4
Media Exposure
Model Answer
Athletes are always in the spotlight, so when they appear in advertisements, those ads get a lot of views. This means more people see the brand, which is good for business. It's a win-win because the athlete gets more famous and the brand gets more customers.