7 分範例
問題: Why are many advertisements endorsed by celebrities? How useful are they?
思路 1
Celebrities attract attention
名人吸引注意力
考官答案
Many ads use celebrities because people pay more attention to them. If someone sees a famous actor or singer in an ad, they are more likely to notice it. Fans often want to be like their favorite stars, so they might buy the same products. Celebrities also make products look cooler or more fashionable, which helps companies sell more.
許多廣告使用名人,因為人們會更注意他們。如果有人在廣告中看到一位著名的演員或歌手,他們更有可能注意到該廣告。粉絲們經常想要像他們喜愛的明星一樣,所以他們可能會購買相同的產品。名人也讓產品看起來更酷或更時尚,這有助於公司賣出更多商品。
思路 2
Builds trust and credibility
建立信任與可信度
考官答案
Celebrity endorsements help build trust. People think that if a celebrity uses a product, it must be good. This gives the brand a better image. For example, if a famous athlete advertises sports shoes, people believe those shoes are high quality because the athlete is an expert.
名人代言有助於建立信任。人們認為如果名人使用某產品,那該產品一定很優秀。這使品牌形象更佳。例如,如果一位著名運動員為運動鞋做廣告,人們會相信這些運動鞋品質優良,因為該運動員是專家。
思路 3
Usefulness depends on the situation
實用性取決於情況
考官答案
Whether celebrity ads are useful depends on the situation. Sometimes, having a celebrity can really increase sales, especially for new or trendy products. But if the celebrity doesn’t match the product, it can feel fake and people might ignore it. Also, some people don’t care about celebrities and just look at the product itself. Since hiring celebrities is expensive, companies have to make sure it’s worth the cost.
名人廣告是否有用取決於情況。有時候,有名人代言確實可以增加銷量,特別是對於新產品或流行產品。但如果名人與產品不符,廣告可能會顯得不真實,且人們可能會忽視它。此外,有些人並不在意名人,只關注產品本身。由於聘請名人代言的費用很高,公司必須確保這樣做值得花費。