7 分范例
问题: Why are many advertisements endorsed by celebrities? How useful are they?
思路 1
Celebrities attract attention
名人吸引注意力
考官答案
Many ads use celebrities because people pay more attention to them. If someone sees a famous actor or singer in an ad, they are more likely to notice it. Fans often want to be like their favorite stars, so they might buy the same products. Celebrities also make products look cooler or more fashionable, which helps companies sell more.
许多广告使用名人,因为人们会更加关注他们。如果有人在广告中看到一位著名的演员或歌手,他们更有可能注意到它。粉丝们经常想要像他们喜爱的明星一样,所以他们可能会购买相同的产品。名人还使产品看起来更酷或更时尚,这有助于公司销售更多。
思路 2
Builds trust and credibility
建立信任和信誉
考官答案
Celebrity endorsements help build trust. People think that if a celebrity uses a product, it must be good. This gives the brand a better image. For example, if a famous athlete advertises sports shoes, people believe those shoes are high quality because the athlete is an expert.
名人代言有助于建立信任。人们认为如果名人使用某种产品,那么这个产品一定很好。这使品牌形象更好。例如,如果一位著名运动员为运动鞋做广告,人们就会相信这些鞋质量很高,因为运动员是专家。
思路 3
Usefulness depends on the situation
有用性取决于具体情况
考官答案
Whether celebrity ads are useful depends on the situation. Sometimes, having a celebrity can really increase sales, especially for new or trendy products. But if the celebrity doesn’t match the product, it can feel fake and people might ignore it. Also, some people don’t care about celebrities and just look at the product itself. Since hiring celebrities is expensive, companies have to make sure it’s worth the cost.
名人广告是否有用取决于具体情况。有时候,拥有名人代言确实可以大幅增加销量,尤其是对于新产品或时尚产品。但如果名人与产品不匹配,会显得虚假,人们可能会忽视。此外,有些人并不在意名人,只关注产品本身。由于聘请名人费用高昂,公司必须确保这笔开支物有所值。