广告— Part 1 评分报告

建议: Your answer is somewhat off-topic and too general. Try to directly answer the question by mentioning a specific advertisement that impressed you as a child. Keep your response natural and concise, avoiding unrelated details and unnecessary apologies.

示例: Yes, I remember a cartoon advertisement for a chocolate brand that I loved as a child. It was colourful and featured my favourite characters, which made me want to try the chocolate immediately.

建议: Your answer is relevant but contains some repetition and minor errors. Try to avoid repeating words like 'digital' and ensure your sentences are clear. Also, use linking words to connect your ideas smoothly.

示例: Yes, I often notice advertisements on trains and other public transport. For instance, many trains display posters and digital screens promoting various products, which easily catch passengers' attention during their journey. Therefore, I believe these ads are quite effective.

建议: Good answer with clear opinion and supporting details. To improve, try to use more varied vocabulary and linking words to make your response more fluent and natural.

示例: I don't particularly like advertisements because they often interrupt my online videos. However, I do enjoy ads that are creative or informative, and occasionally, I find some of them quite entertaining.

建议: Your answer has good ideas but contains some grammatical errors and unclear phrases. Try to use correct expressions and link your points logically. Also, avoid vague terms and be more specific.

示例: I prefer advertisements that are funny or tell an interesting story. On the other hand, I dislike repetitive ads that are too pushy or misleading. Additionally, banner ads on websites often distract me while browsing.

× Yes, I believe advertisements have a strong influence on consumers behaviour.

✓ Yes, I believe advertisements have a strong influence on consumers' behaviour.

The word 'consumers' is a plural noun that needs a possessive apostrophe to show that the behaviour belongs to the consumers. Without the apostrophe, it is incorrect. The correct form is 'consumers'' to indicate possession.

× Brands use emotional appeal, celebrities endorsement and discontinuous discounts.

✓ Brands use emotional appeal, celebrity endorsements and continuous discounts.

The phrase 'celebrities endorsement' is incorrect because 'celebrities' is plural but 'endorsement' is singular; it should be 'celebrity endorsements' to match plural noun and plural form. Also, 'discontinuous discounts' is incorrect; the intended meaning is likely 'continuous discounts' meaning ongoing discounts. 'Discontinuous' means not continuous, which is not appropriate here.

× many trains have posters and digital digital screens that promotes products or service which catch the attention of computers during their journey.

✓ Many trains have posters and digital screens that promote products or services which catch the attention of commuters during their journey.

The verb 'promotes' does not agree with the plural subject 'posters and digital screens'; it should be 'promote'. Also, 'service' should be plural 'services' to match the plural 'products'. The word 'computers' is incorrect in context; it should be 'commuters' meaning passengers. Also, 'digital digital' is a repetition and should be corrected to 'digital'.

× Not really, I find them quite interruptive, especially when they pop up while I'm watching video online.

✓ Not really, I find them quite interruptive, especially when they pop up while I'm watching videos online.

The word 'video' should be plural 'videos' because it refers to any videos watched online in general. Using singular 'video' here is incorrect in this context.

× I tend to prefer ads that are funny or tell a story. I don't like overly push your repetitive ads, especially those that seem misleading.

✓ I tend to prefer ads that are funny or tell a story. I don't like overly pushy repetitive ads, especially those that seem misleading.

The phrase 'overly push your repetitive ads' is incorrect. It should be 'overly pushy repetitive ads' where 'pushy' is an adjective describing the ads. 'Your' is a pronoun and does not fit here.

× I also find banner ads website to be very distracting.

✓ I also find banner ads on websites to be very distracting.

The phrase 'banner ads website' is incorrect. It should be 'banner ads on websites' to correctly indicate that the ads appear on websites. The preposition 'on' is necessary here to show the relationship.